About this course
Starting a business or making your existing business work is a big process. And we get it. You want to realise your dream and start your own business and you want to do it, NOW. Or you want to take a step back from the daily tasks of running your existing business and start working ON growing it, so you can get the most OUT of it.
We've created a business course online with a structure and framework for you to test your ideas and kickstart your business. The whole purpose of this module is to save you time. By working on your business across 30 modules, you'll be able to evaluate your business and give it the boost it needs.
This business course is designed to be repeated over and over again. No matter what stage of business you are in. You may decide at module 25, you need to go back to revisit module 2, which is all about business modelling. And that's ok. This module is all about refining your business over and over again to create the very best business you can.
It's time for action!
Modules 1 to 7 - Establish a foundation
Modules 1 to 7 are about working on your business model until it’s at its best. We’ll tale you back to the nitty gritty again: What is the problem and how are you solving it? What is your pricing structure and can you AND your customers afford it? Do your customers actually need you?
Modules 8 to 14 - Elicit trust & credibility
Modules 8 to 14 are all about creating trust and credibility by creating a consistent brand experience; we go through everything from understanding your own skills, to your brand, the brochure and lastly your sales channel.
Modules 15 to 21 - Engage the market
Modules 15 to 21 are about building relationships by using what you've just created. It's about engaging your customers, your partners and your network through regular personalised messages.
Modules 22 to 28 - Execute and deliver
Modules 22 to 28 are about being on top of your numbers: Insurance, Legal, Accounts, Employment Contracts, Cashflow – does it all stack up?
Modules 29 and 30
We know how important it is to keep momentum once you've completed this kind of course. Here we tell you how you make the most out of what you've just created so that you stay inspired and engaged for the long haul.
I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.
Born in the US and raised in the UK, I studied at the London School of Economics before becoming the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.
I was part of the founding team at Deckchair.com with Sir Bob Geldof and started one of the first social networks, MyKindaPlace, eventually selling it to BSkyB.
Next I headed up investment fund Bright Station Ventures before starting the award-winning Smarta.com, UK’s #1 website for small businesses. At Smarta we helped more than 12 million people into business and grew an active online community of over 500,000 small businesses.
I’ll help you unlock your full potential: to build a better business; stop trading time for money; make serious money online and be free to live how you choose.
I’ll show you how to take the skills, knowledge and expertise you already have; to use the smartcuts I’ve mastered to become a recognised expert in your field, create epic digital products and sell them to 100,000s of people; grow a digital audience and mailing list of raving fans around your true passion; and create an authentic personal brand to create demand and charge a premium for what you do.
If you’re looking for practical, results-orientated breakthroughs in a fun, compassionate but no-nonsense environment, come say hi.