Start a Business with Shaa Wasmund MBE

. Shaa Wasmund MBE

Course description

About this course

Starting a business or making your existing business work is a big process. And we get it. You want to realise your dream and start your own business and you want to do it, NOW. Or you want to take a step back from the daily tasks of running your existing business and start working ON growing it, so you can get the most OUT of it.

We've created a business course online with a structure and framework for you to test your ideas and kickstart your business. The whole purpose of this module is to save you time. By working on your business across 30 modules, you'll be able to evaluate your business and give it the boost it needs.

This business course is designed to be repeated over and over again. No matter what stage of business you are in. You may decide at module 25, you need to go back to revisit module 2, which is all about business modelling. And that's ok. This module is all about refining your business over and over again to create the very best business you can.

It's time for action!

Course content

Modules 1 to 7 - Establish a foundation

Modules 1 to 7 are about working on your business model until it’s at its best. We’ll tale you back to the nitty gritty again: What is the problem and how are you solving it? What is your pricing structure and can you AND your customers afford it? Do your customers actually need you?

Modules 8 to 14 - Elicit trust & credibility

Modules 8 to 14 are all about creating trust and credibility by creating a consistent brand experience; we go through everything from understanding your own skills, to your brand, the brochure and lastly your sales channel.

Modules 15 to 21 - Engage the market

Modules 15 to 21 are about building relationships by using what you've just created. It's about engaging your customers, your partners and your network through regular personalised messages.

Modules 22 to 28 - Execute and deliver

Modules 22 to 28 are about being on top of your numbers: Insurance, Legal, Accounts, Employment Contracts, Cashflow – does it all stack up?

Modules 29 and 30

We know how important it is to keep momentum once you've completed this kind of course. Here we tell you how you make the most out of what you've just created so that you stay inspired and engaged for the long haul.

Shaa Wasmund MBE
Shaa Wasmund MBE

I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.

Born in the US and raised in the UK, I studied at the London School of Economics before becoming the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.

I was part of the founding team at with Sir Bob Geldof and started one of the first social networks, MyKindaPlace, eventually selling it to BSkyB.

Next I headed up investment fund Bright Station Ventures before starting the award-winning, UK’s #1 website for small businesses. At Smarta we helped more than 12 million people into business and grew an active online community of over 500,000 small businesses.

I’ll help you unlock your full potential: to build a better business; stop trading time for money; make serious money online and be free to live how you choose.

I’ll show you how to take the skills, knowledge and expertise you already have; to use the smartcuts I’ve mastered to become a recognised expert in your field, create epic digital products and sell them to 100,000s of people; grow a digital audience and mailing list of raving fans around your true passion; and create an authentic personal brand to create demand and charge a premium for what you do.

If you’re looking for practical, results-orientated breakthroughs in a fun, compassionate but no-nonsense environment, come say hi.

Course Curriculum

Start a Business with Shaa Wasmund MBE
Module 1 - Brainstorming
Module 1 - New Business Ideas
Module 1 - Part-time Businesses
Module 1 - Why Some Business Ideas Don't Work
Module 2 - Market Research
Module 2 - Content Analysis
Module 2 - Researching Your Business Idea
Module 2 - Understanding Your Market Research
Module 2 - Understanding Your Target Market
Module 3 - Business Planning
Module 3 - A Guide to Writing a Killer Business Plan
Module 3 - How to Prepare Your Elevator Pitch
Module 4 - Do Your Sums
Module 4 - Do Your Sums
Module 4 - Building a Business Model
Module 4 - Establishing a Business Model
Module 4 - Perfecting a Business Model
Module 5 - Testing the Market
Module 5 - How to Prove Your Business Idea Will Work
Module 6 - Refining the Pitch
Module 6 - Refine Your Pitch
Module 7 - Reviewing Your Progress
Module 8 - Your Skills and Experience
Module 8 - Assessing Your Skillset
Module 9 - Registering the Business
Module 9 - Company Formats
Module 9 - Registering a Partnership
Module 10 - Setting Up a Website
Module 10 - How to Create a Brand
Module 11 - Creating a Logo
Module 11 - 5 Ways to Give Your Business Card Some Bite
Module 11 - How to Create the Killer Business Card
Module 12 - Creating a Brochure
Module 13 - Collecting Payments
Module 13 - How to Accept Card Payments on the Move
Module 13 - How to Accept Debit and Credit Card Payments
Module 14 - Reviewing Your Progress
Module 15 - Getting Customers
Module 15 - How to Target New Customers
Module 15 - Holding Client Meetings When Running a Home Business
Module 16 - Engaging Partners
Module 16 - Affiliate Marketing
Module 16 - Graham Lucas
Module 17 - Networking
Module 18 - Online Communities
Module 18 - Christine Richmond
Module 19 - Following Up with Leads
Module 20 - Client Management
Module 21 - Reviewing your Progress
Module 22 - Business Insurance
Module 23 - Legal T&Cs
Module 24 - Accounting
Module 25 - Outsourcing
Module 26 - Cashflow Management
Module 27 - Pitching
Module 28 - Reviewing your Progress
Module 29 - Support Network
Module 30 - Leadership Development
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