Course Description

Shaa Wasmund MBE

I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.Born in the US and raised in the UK, I studied at the London School of Economics before becoming the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.I was part of the founding team at Deckchair.com with Sir Bob Geldof and started one of the first social networks, MyKindaPlace, eventually selling it to BSkyB.Next I headed up investment fund Bright Station Ventures before starting the award-winning Smarta.com, UK’s #1 website for small businesses. At Smarta we helped more than 12 million people into business and grew an active online community of over 500,000 small businesses.I’ll help you unlock your full potential: to build a better business; stop trading time for money; make serious money online and be free to live how you choose.I’ll show you how to take the skills, knowledge and expertise you already have; to use the smartcuts I’ve mastered to become a recognised expert in your field, create epic digital products and sell them to 100,000s of people; grow a digital audience and mailing list of raving fans around your true passion; and create an authentic personal brand to create demand and charge a premium for what you do.If you’re looking for practical, results-orientated breakthroughs in a fun, compassionate but no-nonsense environment, come say hi.

Course curriculum

  • 1

    Courses Made Simple - Prep Week

    • Welcome to Courses Made Simple (That Sell)

    • Prep Week: Wins, Workings and Wants Mapper

    • Prep Week: Knowing Your Audience

    • Prep Week: Business Model Audit

    • Prep Week: Broad and Narrow Template

    • Prep Week: Dates for your diaries

    • Prep Week - How to complete the prep week exercises
  • 2

    Live Teach 1 - Defining Your Course Concept

    • M1 - Defining Your Course Concept - PDF Version

    • M1 - How to Map a Killer Course - Video

    • Live Teach 1 - Replay

    • CMSTS - Module 1 - Defining Your Course Concept
  • 3

    Live Teach 1 - Defining Your Course Concept - Supporting Content

    • M1 - Venn

    • M1 - Sales Funnel

    • M1 - How to Map a Course in 30 minutes

    • M1 - Superpower

    • M1 - Map Your ICA
  • 4

    Implementation Session #1

    • Implementation Worksheet - Week 1

    • Implementation Sessions - How Do They Work?
  • 5

    Live Teach 2: Mapping Your Course Concept

    • Live Week 2 - Replay

    • Live Week 2 - Slides - PDF

    • Modules Example
  • 6

    Live Teach 2: Mapping Your Course Concept Supporting Content

    • M2 - Course Structure

    • M2 - 5 Super Easy Ways To Create Supporting Content

    • M2 - Killer titles checklist

    • Video - Map Out Your Course in 30 Mins
  • 7

    Implementation Session #2

    • Implementation Sessions: How Do They Work?

    • Implementation Week 2

  • 8

    Live Teach 3: Filming Your Course

    • Live Week 3 - Replay

    • Live Week 3 - Slides (PDF)
  • 9

    Live Teach 3: Filming Your Course - Supporting Content

    • Courses Made Simple (That Sell) - Recommended Kit List

    • W3 - Filming Kit Cheatsheet

    • Video: Branding

    • Video: Confidence

    • Demo: How to record slides on Keynote

    • Demo: How to record slides on Powerpoint
  • 10

    Implementation Session Week 3

    • Implementation Sheet Week 3

    • How Do They Work?
  • 11

    Live Teach 4: Setting Up Your Course

    • Live Week 4 - Replay

    • Live Teach Week 4 Slides (PDF Version)

    • Examples of Flows
  • 12

    Live Teach 4: Setting Up Your Course - Supporting Content

    • Diagram - How it all fits together

    • Video: How to Edit

    • Video: Importing and Storage

    • Video: How to use Thinkific
  • 13

    Implementation Week #4

    • CMSTSImplementationWeek4
  • 14

    Live Teach 5: Pre Launch Promotion

    • Live Teach 5: Slides (PDF Version)

    • Live Teach 5: Replay
  • 15

    Live Teach 5: Pre Launch Promotion - Supporting Content

    • W5 - ABCD Template

    • W5 - Killer titles checklist

    • Facebook Groups Checklist

    • Example Landing Page

    • Leadpages to Mailchimp Example
  • 16

    Week 5 - Implementation Session

    • CMSTS Implementation Week5
  • 17

    Live Teach 6: Launching and Selling

    • Live Teach Week 6 - Replay

    • CMSTS Week 6 Slides

  • 18

    Live Teach 6: Launching and Selling - Supporting Content

    • Coming soon

    • W6 - Lessons from the Trenches

    • W6 - Nurturing Leads

    • W6 - 90 Min Sales Webinar Template

    • W6 - Launch Checklist

    • W6 - Udemy Checklist
  • 19

    Implementation Session Week 6

    • CMSTS Implementation Week 6
  • 20

    BONUS MASTERCLASS - PHIL GIBBS - AFFILIATE MASTERCLASS

    • Phil Gibbs Affiliate Replay
  • 21

    BONUS MASTERCLASS - HOW TO SELL TO CORPORATES WITH SHAA AND MATT

    • HOW TO SELL TO CORPORATES WITH SHAA AND MATT
  • 22

    BONUS MASTERCLASS - CONTENT MATTSTERCLASS WITH MATT THOMAS

    • CONTENT MATTSTERCLASS