Course Description

Shaa Wasmund MBE

I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.Born in the US and raised in the UK, I studied at the London School of Economics before becoming the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.I was part of the founding team at Deckchair.com with Sir Bob Geldof and started one of the first social networks, MyKindaPlace, eventually selling it to BSkyB.Next I headed up investment fund Bright Station Ventures before starting the award-winning Smarta.com, UK’s #1 website for small businesses. At Smarta we helped more than 12 million people into business and grew an active online community of over 500,000 small businesses.I’ll help you unlock your full potential: to build a better business; stop trading time for money; make serious money online and be free to live how you choose.I’ll show you how to take the skills, knowledge and expertise you already have; to use the smartcuts I’ve mastered to become a recognised expert in your field, create epic digital products and sell them to 100,000s of people; grow a digital audience and mailing list of raving fans around your true passion; and create an authentic personal brand to create demand and charge a premium for what you do.If you’re looking for practical, results-orientated breakthroughs in a fun, compassionate but no-nonsense environment, come say hi.

Course curriculum

  • 1

    Module 1 - Defining Your Course Concept

    • Module1 - Defining Your Course - Introduction

    • Module 1: Video 1 - Creating a Course That Will Sell

    • Module 1: Video 2 - Defining Your Concept

    • Module 1: Video 3 - Target Audience

    • Module 1: Video 4 - Research and Testing
  • 2

    Module 1 - Defining Your Course - Supporting Content

    • Exercise template: Map your sales funnel

    • Exercise template: Concept Venn diagram

    • Planner: Your ICA

    • Video: How to find your superpower

    • Checklist: 10 Point Courses That Sell
  • 3

    Module 2: Mapping Your Course Concept

    • Module 2: Introduction

    • Module 2: Video 1 - Titles

    • Module 2: Video 2 - Course Structure

    • Module 2: Video 3 - Storyboarding

    • Module 2: Video 4 - The Importance of Supporting Content
  • 4

    Module 2: Mapping Your Course Content - Supporting Content

    • Checklist: Nailing a Killer Title

    • Video: Map Your Course in 30 Mins

    • Template: Storyboard Your Video Teach

    • Cheatsheet: 5 Super Easy Supporting Content Formats
  • 5

    Module 3: Filming Your Course

    • Module 3: Introduction

    • Module 3: Video 1 - Before You Start Filming

    • Module 3: Video 2 - Filming and Audio Kit

    • Module 3: Video 3 - Being in Front of the Camera

    • Module 3: Video 4 - Recording Your Slides
  • 6

    Module 3: Filming Your Course - Supporting Content

    • Video: Branding

    • Kitlist: Video and Audio Kit

    • Video: Confidence

    • Demo: How to Record Your Slides - Keynote

    • Demo: How to Record Your Slides - Powerpoint

    • BONUS: Powerpoint and Keynote SlideDecks
  • 7

    Module 4: Setting Up Your Course

    • Module 4 - Introduction

    • Module 4: Video 1 - Editing and Video Hosting

    • Module 4: Video 2 - Building Your Course

    • Module 4: Video 3 - CRM, Payments and Email

    • Module 4: Video 4 - How it all Fits Together
  • 8

    Module 4: Setting Up Your Course - Supporting Content

    • Video: Editing your Videos and Slides

    • Video: Importing and Storage

    • Demo: Building a Course on Thinkific

    • Diagram: How it All Fits Together
  • 9

    Module 5: Pre-Launch Promotion

    • Module 5: Introduction

    • Module 5: Video 1 - Reaching Your Target Customer

    • Module 5: Video 2 - Creating Content that Converts

    • Module 5: Video 3 - Lead Magnets and Opt-Ins

    • Module 5: Video 4 - Facebook Groups
  • 10

    Module 5: Pre-Launch Promotion - Supporting Content

    • Video: Why Do Most Courses Flop

    • Video: Leadpages to Mailchimp

    • Template: #ABCD Content Plan

    • Template: Opt-In Page

    • Checklist: Facebook Group Creation
  • 11

    Module 6: Launching and Selling

    • Module 6: Introduction

    • Module 6: Video 1 - Launch Strategy

    • Module 6: Video 2 - Sales Webinars

    • Module 6: Video 3 - Distribution

    • Module 6: Video 4 - Paid Marketing
  • 12

    Module 6: Launching and Selling - Supporting Content

    • Template: Nurturing Leads

    • Checklist: Launch Plan

    • Template: 7 Step Nurture Funnel

    • Checklist: Getting Listed on Udemy

    • Guide: Lessons From The Trenches

    • Checklist: Sales Webinar