Course Description

Shaa Wasmund MBE

I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.Born in the US and raised in the UK, I studied at the London School of Economics before becoming the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.I was part of the founding team at Deckchair.com with Sir Bob Geldof and started one of the first social networks, MyKindaPlace, eventually selling it to BSkyB.Next I headed up investment fund Bright Station Ventures before starting the award-winning Smarta.com, UK’s #1 website for small businesses. At Smarta we helped more than 12 million people into business and grew an active online community of over 500,000 small businesses.I’ll help you unlock your full potential: to build a better business; stop trading time for money; make serious money online and be free to live how you choose.I’ll show you how to take the skills, knowledge and expertise you already have; to use the smartcuts I’ve mastered to become a recognised expert in your field, create epic digital products and sell them to 100,000s of people; grow a digital audience and mailing list of raving fans around your true passion; and create an authentic personal brand to create demand and charge a premium for what you do.If you’re looking for practical, results-orientated breakthroughs in a fun, compassionate but no-nonsense environment, come say hi.

Course curriculum

  • 1

    Step 1: Plot Your #1 Bestseller

    • Lesson 1: Think Big, Think #1 Bestseller

    • Lesson 2: The Mistakes First-Time Authors Make

    • Lesson 3: What Do You Want From Your Book?

    • Lesson 4: Why People Buy Books

    • Exercise: Knowing Your Why, How, Who and What

    • Exercise: List All the Tangible Outcomes You Want From Your #1 Bestseller

    • Exercise: Will People Buy My Book?

    • Exercise: Map out your book

  • 2

    Step 2: Nail Your Concept

    • Introduction to Week 2

    • Lesson 1: Refining Your Concept

    • Lesson 2: Know Thy Customer

    • Lesson 3: Market Research

    • Lesson 4: Nailing a Best-Selling Book Title

    • Exercise: Know Thy Customer

    • Exercise: My 5-Step Formula For Nailing A Bestselling Book Title

    • Exercise: Nailing Your Concept

    • Exercise: Reaching Your Book

    • Exercise: What Sells In Your Space

  • 3

    Implementation Session 1:

    • Implementation Session 1

    • Implementation Week 1

  • 4

    Masterclass 1 - Jaime Smart

    • Bestseller Masterclass with Jamie Smart

  • 5

    Step 3: #1 Bestseller Business Plan

    • Introduction to Week 3

    • Lesson 1: Publishing Options: Traditional, Hybrid Or Self-Publishing?

    • Lesson 2: Your First 5K Sales

    • Lesson 3: Testimonials & Forewords

    • Lesson 4: Writing Your Book Proposal (AKA Business Plan)

    • Exercise: Book Deal or Self Publish

    • Exercise: Power Up Your Opt-In

    • Exercise: Bestselling Book Proposal Template

  • 6

    Step 4: Getting It Written

    • Introduction to Week 4

    • Lesson 1: Content Planning & Structure

    • Lesson 2: Writing Your Book

    • Lesson 3: Editing & Revisions

    • Lesson 4: The Secret to a Killer Book Cover

    • Download: 5 Apps for Creating Writing and Editing

    • Watch: Map out your book

  • 7

    Implementation Session 2:

    • Implementation - Week2

    • Structure and Content Feedback

  • 8

    Masterclass 2: Lucy McCarraher

    • Lucy McCarraher Masterclass

  • 9

    Step 5: Launching a #1 Bestseller

    • Lesson 1: Raising Your Author Profile

    • Lesson 2: PR & Launch Promotion

    • Lesson 3: Driving Sales on Amazon & Kindle

    • Lesson 4: The Bigger Picture

    • Exercise: Author Profile Workbook

    • Exercise: Launch Coverage

    • Exercise: Landing Media Coverage

    • Exercise: Sales Funnel Template

  • 10

    Masterclass 3 - Janey Lee Grace

    • Masterclass with Janey Lee Grace and Matt Thomas

  • 11

    BONUS: Shaa's Book Proposal and Template

    • DO LESS GET MORE PROPOSAL TEMPLATE