Course Description

HOW TO GET YOUR FIRST 5,000 LEADS



Your step-by-step, easy-to-follow guide to building an online audience.

Follow my blueprint for growing a tribe of raving fans and making money online.


Learn how to:


-Reach and capture your target customer

-Generate leads with zero marketing spend

-Create content that converts

-Make killer landing pages and lead magnets

-Nurture leads into paying customers

-Promote and sell from webinars

-Build a community of repeat buyers

-+ much more


“Everything I needed to know and previously didn’t understand all in one place. Thank you so much, Shaa!”


“This isn’t going to just change my business, it’s going to change my life.”


“I know longer know I can do it – I know HOW to do it.”

Shaa Wasmund MBE

I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.Born in the US and raised in the UK, I studied at the London School of Economics before becoming the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.I was part of the founding team at Deckchair.com with Sir Bob Geldof and started one of the first social networks, MyKindaPlace, eventually selling it to BSkyB.Next I headed up investment fund Bright Station Ventures before starting the award-winning Smarta.com, UK’s #1 website for small businesses. At Smarta we helped more than 12 million people into business and grew an active online community of over 500,000 small businesses.I’ll help you unlock your full potential: to build a better business; stop trading time for money; make serious money online and be free to live how you choose.I’ll show you how to take the skills, knowledge and expertise you already have; to use the smartcuts I’ve mastered to become a recognised expert in your field, create epic digital products and sell them to 100,000s of people; grow a digital audience and mailing list of raving fans around your true passion; and create an authentic personal brand to create demand and charge a premium for what you do.If you’re looking for practical, results-orientated breakthroughs in a fun, compassionate but no-nonsense environment, come say hi.

Course curriculum

  • 1

    INTRODUCTION

    • How to Get Your First 5,000 Subscribers

  • 2

    1. BUILDING YOUR LIST

    • 1.1 - How I Build My List To 150,000 In 12 Months

    • 1.2 - Why Most People Don’t Build Their List

    • 1.3 - My Secret Formula For List Building

    • 1.4 - Download - List Building 101

  • 3

    2. ESTABLISH AN AUTHENTIC PERSONAL BRAND

    • 2.1 - Define You; Be You

    • 2.2 - Ramp Your Expert Status

    • 2.3 - Be Consistently Awesome

    • 2.4 - Exercise: What Do You Stand For?

    • 2.5 - Download - What Do You Stand For

  • 4

    3. BUILD YOUR TRIBE

    • 3.1 - Choose Your Platforms

    • 3.2 - Listen First

    • 3.3 - Give, Give, Give, Ask

    • 3.4 - Exercise: Finding Your Ideal Customer Avatar

  • 5

    4. CREATE CONTENT

    • 4.1 - Why Content Is Your Best Friend

    • 4.2 - Teach. Document. Tell stories

    • 4.3 - Why You HAVE To Make Video

    • 4.4 - Download: Content And Social Media Marketing Planner

  • 6

    5. CONVERT FANS TO SUBSCRIBERS

    • 5.1 - Turning Engagement Into Emails

    • 5.2 - Creating Killer Opt-In Pages

    • 5.3 - The Ethical Bribe

    • 5.4 - Exercise: Opt-In Page And Lead Magnet Creation

    • 5.5 - Exercise: Opt-In Page And Lead Magnet Creation

  • 7

    6. RUN WEBINARS

    • 6.1 - Why Webinars Still Rock

    • 6.2 - How To Drive People To Webinars

    • 6.3 - Making Money From Webinars

    • 6.4 - Download: The Power Webinars Infographic

  • 8

    7. CREATE ONLINE COURSES

    • 7.1 - The Smartest Way To Generate Online Leads

    • 7.2 - Creating Your Online Course

    • 7.3 - Getting Paid For Leads Using Groupon

    • 7.4 - Download: 10 Point Checklist For Creating Online courses That Sell

  • 9

    8. HUSTLE AND SERVE

    • 8.1 - Don’t Just Do Social, Be Social

    • 8.2 - Embrace LIVE

    • 8.3 - Make The Small Sacrifices

    • 8.4 - Exercise: Your 90 Day Action Plan